Mission Statement and Vision Statement: The Pillars of Business Goals

The business goals can be set out in its two defining statements – Mission statement and Vision statement.

Mission statement is a short statement that clearly sets out the business ethics, values, beliefs and the culture of the business and it should be a reflection of the corporate goals.

Vision statement is more about the future direction and the broad goals of the business, whereas mission statement is based on the present situation.

However setting up of realistic and logical goals for the business provide a focus to the working team top from the senior management down to the peon, to working in a winning environment and communicates the goals to the outside world.

The long term goals of the organisation need to be unquantifiable and qualitative, which should maximize growth and profits for the promoters, buyers, distributors, share holders, vendors and a process must be initiated to prioritize the goals if any potential conflict exists and the goals should be ‘SMART’ – specific, measurable, agreed, realistic, time-specific.

Goals can be achieved by taking timely and effective strategic and tactical decisions, whereby strategic decisions are more focused on multidimensional aspects of the business which have a long term implications, whereas tactical decisions of the business goals are taken on day to day basis and are more based on procedures, creating resources or focusing on improving the quality of the product or services.

In simple terms, the mission statement and the vision statement is the basis of any business and without these business goals, the enterprise simply drifts rather than surges ahead in a logical manner in a specific direction.