Nov 30, 2009

Posted in Advertising, Branding, Entrepreneurship, Selling

Easy Business Through Networks!



Network, a simple word carries lots of weight especially when you are in networking industry may it be networking over the websites, business networks, social networks, and many more. The whole world is singing the tunes of Internet networking - it has grown at such a high speed and pace that we nearly cannot count on, when it actually started and here its booming like never imagined. If you want to start a business today, you need a network where you can do your dealings, may be a business network or a social network, all the networks which are interconnected and inter dependent are tied with a strong bond which you can surely get your eyes attracted to.

Millions of people use web on a daily basis, they participate in varied networking events and programs, some are really useful where as some are absolutely NOT so there are times we feel cheated by the site owners and it really gets difficult to come across a genuine site and at the same time you are running short of time to decide whether you need be actually spending your precious time on those “No Fruitful” networks. So our company decided to build upon a questionnaire to interview people regarding the networks that they follow, what networks they spent maximum time on, did they really gained something out of those network, how they did business over the networks, what are the marketing tools and strategies they implemented while networking, how they balanced everything online against the real world big marketing ideas, etc. there were numerous questions we prepared to interview them relating to the work processes they were doing and following are the points we covered which anyone should follow while preparing for any type of networking strategies:

  • A businessman spends around 12 to 15 hours of his time in promoting his business in which they include all the activities starting from sales of the product to networking online and other different types of marketing ideas.
  • We might agree to the fact that nothing can beat your marketing ideas as good as face to face marketing, but the up coming social networking sites have proved to be really beneficial for a successful business network.
  • The other best-known tools of networking they followed were workshops, the banner advertising on famous networks, email marketing, Public relations, etc.
  • Out of the total number of people, 80% of them preferred to network in a group of 20 people or more while the rest 20% preferred to network in a larger group, these are the people working in larger companies, dealing in big business, global companies.

Entrepreneurs have varied ideas to grow their businesses and they follow their business strategies in proportion to the business they do, the scale at which they do business, and what the company requirements are. As Thomas Power who is the chairman of Ecademy goes on to say that the key challenge in marketing is to get liked by the people who can affect your business and as per the business data, it states that if you are small ranged business which is locally done, you can easily find those 50 people by just conventional mode of networking. So world is really getting smaller when it comes to the word “Networking”. And of course, TRUST is one commanding factor in business networking, trust happens when a person experiences by listening or practicing what you are saying. People also go on to see the reputation of a company, before engaging in any business activities, the commitment and enthusiasm are 2 factors, which are important to commit a statement, and this is what drives their business further.

Building a reputation in a competitive world is not difficult provided you have a clarity of mind, clarity of objectives and knowing what you really want to achieve in life. Its only after that your peers have trust in you, they shall be willing to do business with you, so be passionate about your work and let them see the results.

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