Ads are not a rare word fro anyone today. As market competition has become steeper than before, companies have raised their spending on advertisements. There isn’t a single movie, soap or serial that doesn’t include an ad. Advertisements, when made intelligently, can stimulate sales by several levels. Commercial firms residing in a specific country often witness high export when their ad becomes a super hit in a foreign country. But what is the opposite happens? Making ad for indigenous customers is pretty easy but when your ad goes overseas things can be dicey. History of advertising consists some of the awful mistakes  [...]

If you do it correctly, guerrilla marketing is a boon for any marketer. It stretches your advertising dollar farther than ever possible and it can even go so far as to earn you the respect of your competitors. But why simply talk about this off hand? Let me offer you an example of this. At the Beijing Olympics, Adidas pumped in millions of dollars by way of advertisements. They were fully expected to do so. They were, after all, official sponsors of the Games. Adidas has the kind of marketing budget few do, and Chinese sporting goods manufacturer Li Ning certainly did not have those kind of dollars to spend. But their solution  [...]

Advertising world has bought around lots of changes in the way manufacturers showcased their products to the consumers. The technological advancements in an advertising field has grown up to such a level that companies can change their ads in a matter of just few minutes and that is with the help of digital advertising signs. The digital signages are a network of customized digital display, that we can control using a computer. Growing number of companies are using digital advertising signs to deliver their message to the targeted audience, also to educate and motivate them. The digital signs boards make use plasma displays,  [...]

The growing competitiveness amongst the big market players have lead them to mislead their customers in the form of false advertising. This type of advertisement makes use of misleading statements that people easily fall prey to. The false advertisements are so articulated to make it look so truthful and real that even the true, disciplinary advertisements looks like false advertising. These types of advertisements are so made to make believe the customers that they are somehow profiting from the transaction. Deceptive advertisements cheats the customers of quantity or quality, a customer might feel he made good deal but in  [...]

Advertising slogans are nothing but creative phrases that represents a product for centuries. The best advertising slogans are made with the idea of recollecting easily and making people brand loyal. The slogans are created on the basis of the characteristics of a product; a phrase should resemble a product and make people aware about the uses of the product. Let us have a quick look at the short list of advertising slogans of the CENTURY: DeBeers – Diamonds are forever Coca-Cola - The Pause that refreshes Avis -   [...]