Well, many people would go bananas - what the hell playboy is doing in a management blog? If the term playboy sounds synonymous to sex than you are a part of other millions of people having the same association feelings with the term. Well, for our branding discussion for today let me be very clear that the playboy brand is surely going to get us results and the article is not about sex. For centuries, marketing has been a subject of controversies with different ideas, exposures, facts, etc. but somehow it is still existent as it’s really necessary to have all of these. There has been lots of brands which has created history  [...]

The dream for any entrepreneur today is to expand his brand recognition in the market to be able to sell his products in the market. A brand once created in the mind of people goes a long way in expanding the growth of your business. What do you think the leading brands of today have in common? Is it just the marketing efforts they have put in? Or there is something else to it. May whatever we might think, they are the Branding concepts that are easily recognized by people and are able to relate to it. Have you ever noticed, how competitive brands tell us bigger stories that you feel a need to belong. The concepts of branding  [...]

Business endeavors have always been a tougher job especially to convince the prospects that have already made up negative mind of not buying your product. You can take vital cues from your prospects if he is willing to talk further or not, suppose if his arm are folded in an upright position, his is firmly adamant about the argument, showing no interest in even looking at the product and there are some sensations which you just sense when you are physically present with the person. The negativity in a conversation will obviously lead to fade away your enthusiasm for making the right moves to sell of your product. You start  [...]

Selling is not anyone’s cup of tea; you have to build enough of guts to sell your product in front of thousands of people. Remember the proven fact that the plane will have to take off against the wind and not with it so make sure that you possess enough strength to take off your plane against the wind as was said by Henry Ford. The dirty secret of bigger or smaller businesses is Selling. The marketers of today know what their job is, but still some go against their willingness to make good money by selling. No one especially in the marketing world wants to do sales, as is the norm. If you are having some sales background  [...]