Posted in Advertising
Popular Advertising Slogans
The best advertising slogans have something unique to offer which other advertisements lag behind. What makes successful popular advertising slogans given the amount of competitiveness seen in the marketing world? You might answer; it’s the capability to capture the attention of the audience – the potential buyers. Advertisements are made with the sole aim of marketing or proposing your products in a very unique yet creative manner. As technological developments are advancing, people are willing to double the amount of expenses set for advertising needs. Here are some of the best tips to write popular advertising slogans keeping in mind the psychology of every individual concerned:
One on one appeal
While most of the firms make a bigger mistake to write the titles that are too many which may lead to brand or product confusion amongst people. While you sit to design a title or slogan, keep in mind that you are talking to an individual. Give your audience the feeling of getting possessive to the product. You may write slogans that they may relate to. Communicate your message, thinking just one person in mind.
Pain or pleasure
The title is one element in ads that draws maximum attention and you can grab that public attention either through pain or pleasure. Have a feeling to conquer your audience by hook or by crook, write slogans that triggers a passionate feeling amongst your audience.
The best way to design a slogan for your advertisement is to refer popular advertising slogans you see on televisions, outside banners, newspaper ads. As you closely watch them, you will get some idea as to design your own. Do not copy them blindly, but use your own creativity.
Given below are some of the popular advertising slogans that have created history or rather influenced consumer buying:
“The choice of a new generation”
“Probably the best beer in the world”
“Quality never goes out of style”
“Just do it”
“Come to where the flavor is. Come to Marlboro Country”
“The best part of waking up is Folgers’s in your cup”
“This Bud’s for you”
“Have a break. Have a Kit Kat”
“There are some things money can’t buy. For everything else, there’s Master Card”
“Don’t leave home without it”
In advertising history, innumerable products were advertised but not all became popular brands. The main reasons for the use of slogans were to influence consumer habits. According to experts, slogans are much more powerful than the visual product presentations as consumers are more likely to recollect the popular brand messages due to constant media exposure.