Jan 20, 2010

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Poking your nose into other’s Business!

Poking your nose into other’s Business!

I just love this idea of sharing business processes with my colleagues and love asking them about their businesses too but most of the time, I have seen people giving me bad remarks behind my back stating an excuse that I was getting too personal in knowing their business methods. Its not out of compulsion that I was asking them their business, nor did I wanted to know their business secrets or how much are they earning per annum its just an enthusiasm I have since as a child knowing about Businesses. Business was a passion for me always and I always get ready to learn something new of somebody else’s business. It becomes so embarrassing for my family sometimes when gone for a family functions, they keep telling me, its, “None of your Business!” but I am anyways  [...]

Jan 18, 2010

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Business Plan or a Business Pitch, What comes firs...

Business Plan or a Business Pitch, What comes first?

This is a bigger question, many of you might be asking before starting a business or rather some of them who have made a bigger mistake of pitching without planning. It’s like whether egg comes first or a chicken, both the plan and pitch are connected to each other with similarities patchable. This question first came in to my mind when I was working with my colleague developing a new business plan, we got stuck somewhere and that was when I realized that plan always comes first before you pitch a business. Businessperson should be aware of what he is going to do before he takes actions first. A lot many people confuse their business ideas and business plans by directly presenting the pitch; it’s a total waste of time and energy resources. Some might be successful in  [...]

Jan 15, 2010

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Business Planning at its Core!

Business Planning at its Core!

Oops, the winters are getting colder, I can see everybody rushing back home these days, the business deals are getting short and at the other side, many people are losing their business contracts, not because of the cold, of course! But because of their negligence in making a proper business plan, there are millions of business meets happening across the globe in a single day but hardly 10% of them are successful to beg that business contracts or are successful in their business processes. More and more individuals are getting hooked to the  [...]

Jan 13, 2010

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Common Advertising Objects!

Common Advertising Objects!

Advertising industry has grown manifold in recent years and it has given a new horizon to aspiring creative artists, the bigger the industry gets, the larger the creativity. People have been using different designing and communication tools, media, platforms, and services to advertise through different mediums. For a smaller group of companies, the budget is limited and hence they cannot afford to buy all promotional space available in such cases, companies are getting more creative by advertising their products campaign in different forms  [...]

Jan 11, 2010

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Is Disruptive Leadership, the rise o...

Is Disruptive Leadership, the rise of an un-welcomed Storm?

While many argue about leadership dilemmas ever rising in organizational management system, it really can create havoc when disruptive leadership challenges the smooth functioning in an organization. Managers and leaders are the sole persons running an entire management and processes system in a company, these are the extraordinary people handling the hiccups in the company that disrupts its functioning. Managers are hired to solve company problems while paradoxically leaders are meant to create problems, in some cases creating problems  [...]

Jan 8, 2010

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Is Targeted Advertising In?

Is Targeted Advertising In?

This may sound especially true when we talk about your home based businesses or rather those businesses who don’t have large customers to cater to, small business units have smaller output and they produce as per the demand factor in the market and based on all that, business strategies are planned. Targeted Advertising have long been known as a popular medium through which small set ups can reach their customers without giving much of marketing efforts, specific category of people are targeted for selling the products, this type of  [...]

Jan 7, 2010

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Ways Leaders Communicate Change

Ways Leaders Communicate Change

Leadership issues are bombarding across all the industries and not many of them work seriously in to fixing these issues. The more organized a company, the larger the leadership problem, at least, this is what I have noticed in my journey of last 2 years. Most of the times, people take their leaders for granted and some are the serious followers and some are forced to follow them so they come up with the issue of disliking their leaders. Companies work their best in communicating with the last hierarchy of employees but nothing seems to be  [...]

Jan 7, 2010

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The Small Business Advertising Imper...

The Small Business Advertising Imperfections!

Advertising for your own small-scale business unit brings in lots of excitement and a new culture curry to your already existing business but what if all your business-advertising plans fail? And you don’t have any back to reckon on? It’s a very difficult situation where in you put all your resources in developing the marketing strategies and it all goes haywire. Businesses see lots of ups and downs in their career but it especially hurts deep when you have a small business unit and not much of resources at hand to move on after the  [...]

Jan 7, 2010

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The Top Point of a Successful Busine...

The Top Point of a Successful Business Enterprise!

It feels really nice to be at the top point of a successful business enterprise, the fascination of being at the top may give some of you goose bumps like it did to me for the first time but its no different when you get at the top after all, who likes working for someone or following the boss’s commands. Reaching at the point where you always wanted to reach is simply exhilarating and overwhelming, till the time you have something on your own life you cannot afford to command respect and recognition from your fellowmen. Its one type of a  [...]

Jan 7, 2010

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Understanding Advertising & Med...

Understanding Advertising & Media!

Although both the terms are used synonymously, they carry differences in their functions, Advertisements are the means through which companies communicate with their audiences creatively and persuade them in to buying their products, advertisements contain a brief description about the product, its functions, uses, advantages, benefits and showcasing itself in front of the targeted audience. Now, the medium through which these advertisements reach the final customers is known as Media. There are various kinds of media people use these days,  [...]

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