Mar 1, 2010

Posted in Advertising

List of Advertising Slogans

Advertising slogans are nothing but creative phrases that represents a product for centuries. The best advertising slogans are made with the idea of recollecting easily and making people brand loyal. The slogans are created on the basis of the characteristics of a product; a phrase should resemble a product and make people aware about the uses of the product. Let us have a quick look at the short list of advertising slogans of the CENTURY:

DeBeers        –         Diamonds are forever
Coca-Cola    -           The Pause that refreshes
Avis              -          We try harder
Nike             -           Just do it
Clairol          -           Does she … or doesn’t she?
Wendy’s      -            Where’s the beef?

avis slogan


Nike logo

Advertising slogans play a vital role especially when you have to create your brand image in front of the customers when there are other rival companies vying for attention. A highly effective slogan would generally state: the benefits of the product, compare the product with other products, a simple statement describing the product, a witty statement, makes the consumer feel good, its memorable one, creates a desire to buy the product. There are different industries catering to particular products and then there are umbrella brands having all types of products, some create individual slogans for each product while some have common slogan for all. Given below are list of advertising slogans that created history and are still remembered after centuries :

Molson Canadian Beer “I am Canadian”
Miller Beer “The Champagne of bottled beer”
SBC communications “Seeing small business differently”
T-Mobile “Get More”
FOX News “Fair and balanced”
WINS Radio, New York “You give us 22 minutes, we’ll give you the world”
HBO in 1990 “It’s not TV, it’s HBO”
Nickelodeon TV Channel “Nick is for kids”
Best Buy “Thousands of possibilities. Get yours”
Toshiba “Hello Tosh, gotta Toshiba?”
Energizer Batteries “Keeps going and going and going”
Intel “Intel inside”
Apple Computer “Think outside the box”
Microsoft “Where do you want to go today?”
AOL “Welcome to the World Wide Wow”
SBC-Yahoo “It’s the Internet that logs onto you”
Free Software Foundation “GNU is Not Unix”
Edison Records “Echo Around the World”
Lyric Records “Never Scratches”
Mercury Records “First with the Hits”
Rex Records “Hear What You Like – When You Like”
Van Dyke Records “Each Record a Masterpiece”
King Records “If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King”
Timex “It takes a licking and keeps on ticking”
Playtex “Lifts and separates”
Maybelline “Maybe she’s born with it – maybe it’s Maybelline”
Mastercard “There are some things money can’t buy. For everything else, there’s MasterCard”
VISA credit card “VISA – It’s everywhere you want to be”
Merrill-Lynch “Merrill-Lynch is Bullish on America”
Midland Bank “The Listening Bank”
Abbey National “Because life’s complicated enough”
E.F. Hutton “When E. F. Hutton Talks, People Listen”
Trustee Savings Bank “The bank that likes to say Yes”
Washington Mutual “More human interest”
Trebor Mints “A minty bit stronger”
Heinz Baked beans “Beanz Meanz Heinz”
Lay’s potato chips “Betcha can’t eat just one”
Mars bar “A Mars a day helps you work rest and play”
Milk tray chocolate “All because the lady loves Milk Tray”
Smarties “Do you eat the red ones last?”
Ready Brek Porridge “Central heating for kids”
H.J. Heinz company “57 Varieties”
McDonalds “Have you had your break to day?””
Taco Bell “Think outside the bun”
Domestos “Kills Germs Dead”
Fairy Liquid “For hands that do dishes…”
Flit insecticide “Quick, Henry, the FLIT!”
Sherwin Williams paint “Covers The Earth”
Clairol Herbal Essences “A totally organic experience”
Remington Shavers “I liked it so much I bought the company”
L’oreal “Because you’re worth it”
Disneyland “The happiest place on Earth”
Lucky Strike Cigarettes “Reach for a Lucky instead of a Sweet”
BMW “Sheer Driving Pleasure”
Intel InsideDisneyLand

disneyland slogan
These are just some of the famous slogans used by advertisers in varied industries; the actual list of advertising slogans goes much bigger than this. Worldwide, each company creates their own slogans to spread awareness about their products. Some slogans are remembered for ages, like the above stated and some are recreated using the brands.

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  1. Hhmm.. some of the slogans are really very new to me and some are my all time favorites.

  2. I liked the introduction part. It was very well said and expressed.

  3. I appreciated Loreal’s slogan as it really matters for the people and the company what your worth is.

  4. There is a variety of slogans. Some are very touchy, some are funny and some are really sensible.

  5. I loved Apple’s slogan. Really for using any products of Apple you have to think out of the box.

  6. The advertisement made by Intel are really good. They are funny yet sensible.

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