The global world of competition has led us into yet another competitive world of marketing, Marketing the main functions of any organization today has gripped the world tight lipped of speaking the truth, in my experiences I have seen the biggest and the most expected marketing plans go awry in the field. Organizations spend millions of dollars per year for putting advertisements and market their product through salesman but sometimes even the best of efforts don’t yield you good results, so can we really have any reasons as to why the marketing went out of control. The sales driven company will accomplish its targets by  [...]

Leaders are the main working individuals in an organization, they rank even higher than the managers I may say this fact! Leaders have this innate ability to attract the audience not just inside the company but helps in building brands outside the company too. The leaders have the power to influence their employees and create the brand value for a company in the outside world; a simple message sent by a leader through may be a word of mouth or a presentation or a seminar or a newspaper interview can do wonders for the company. Bigger companies pay higher emphasis on the leaders they select, because these are the individuals  [...]