Well, many people would go bananas - what the hell playboy is doing in a management blog? If the term playboy sounds synonymous to sex than you are a part of other millions of people having the same association feelings with the term. Well, for our branding discussion for today let me be very clear that the playboy brand is surely going to get us results and the article is not about sex. For centuries, marketing has been a subject of controversies with different ideas, exposures, facts, etc. but somehow it is still existent as it’s really necessary to have all of these. There has been lots of brands which has created history  [...]

Branding has always secured an important position in the marketing world, right from product packaging to the quality of the product to product recognition – all are important for Branding a product identity in the global marketing world. Most of the times, it so happens that you are clearly negative about buying the product or even looking at it but when the same thing is told to you time and again, you tend to give at least 10 percent of attention looking at it or rather buying it. That is where the role of Branding arrives, bigger companies are only keen on selling their products by hook or by crook and that is the main  [...]

According to the American Marketing Association, a brand can be termed as the symbol or a design or a name that identifies the sellers or companies or recognized by its services to the final customers. “Trademark” is the legal word that is used to term a brand. A brand may have multiple products to sell under its name, when you talk about a BRAND; it means you are referring to all the products sold under that name. There are numerous branding techniques people adhere to in this competitive world or lawmakers and lawbreakers. It has especially gained more momentum with consumer awareness, their rights, and the laws protection  [...]

Lots of companies are making their stand in the global corporate world, and sometimes I feel markets are quite over exposed to the economy. The term corporate branding has taken an over all new meaning, companies are relatively getting more conscious about their corporate brand name and its recognition in the markets all over the globe. Because of the overlapping business advertisements, it has become a little difficult task for companies to grow their businesses and even introduce a new product in the market, this is where the role of corporate branding comes into place that gives you enormous capabilities to expand your business,  [...]

Personal branding is promoting your own self; it’s the idea of building your perception in front of the others. Growing numbers of individuals are promoting personal branding as an essential element to build your market brand. Personal branding is an art that very less number of people can master it; it requires a lot of determination to promote your own self as an individual. Personal branding makes your presence online important for the people that will judge you. Promoting your own self is difficult, but when you are empowered to do something, you would surely get what you strive to achieve. You become popular by building  [...]